Do you feel stuck ... like you know there's a purpose or a niche for you, but you can't quite name it? Or you have too many options and can't choose?
It doesn't matter if you're starting a business, building a course, launching a webinar or coaching practice: the goal is to find the "why," because the why makes the niche clear. And here's the thing I tell every client: the first why isn't your real why. It's never under the first layer. You have to peel them all back.
Don't skip this step and spend time and money only to find out you aren't passionate about the clientele you picked. The more focused you are on your niche, the better you serve them ... and the better it pays.
Specific, simple questions plus coaching techniques I've developed over hundreds of these conversations. Your only job is to be open, honest and a little bit vulnerable. You'll speak your answers out loud, and the insight you uncover will be yours ... which is exactly why it sticks. Sound cheesy? I get it. It works.